Digital marketing manager

Job Description: Digital Marketing Specialist – Tailments (Premium Pet Food Brand)

About Tailments
Tailments is a new-age super premium pet food brand from India, crafted with love and science for dogs and cats. Our recipes use real meat, ancient grains, turmeric, and DHA for holistic pet health. Packaged in eco-friendly composite paper cans, Tailments represents premium, responsible, and trustworthy pet nutrition. We are scaling rapidly in India and globally through a digital-first approach.

Role: Digital Marketing Specialist
We are looking for a passionate, creative, and data-driven Digital Marketing Specialist to drive brand awareness, customer acquisition, and online sales for Tailments. The ideal candidate understands Indian pet parent behavior, has strong experience in social media ads, influencer marketing, performance marketing, and storytelling, and can deliver viral campaigns.

Key Responsibilities

• Develop and execute digital marketing strategies across social media, Google Ads, email, and influencer collaborations.

• Plan, create, and manage paid ad campaigns (Meta, Instagram, Google, YouTube, Amazon Ads, etc.) to achieve high ROI.

• Build and scale UGC campaigns, working with pet parents, influencers, and creators.

• Manage Tailments’ social media presence, ensuring consistency in voice, visuals, and engagement.

• Create and optimize landing pages, funnels, and email campaigns for better conversions.

• Analyze campaign performance with tools like Google Analytics, Meta Business Suite, Shopify/Website analytics, and prepare actionable reports.

• Work closely with content creators and designers to produce Pixar-style CGI ads, reels, and viral video content.

• Explore and execute innovative campaigns aligned with festivals, trending topics, and cultural moments in India.

• Collaborate with sales and operations teams to align marketing with launch offers, delivery timelines, and product drops.

Requirements

• 2–5 years of experience in digital marketing or performance marketing.

• Proven success in running Meta/Google campaigns with measurable ROI.

• Strong understanding of Indian pet parent psychology and e-commerce purchase behavior.

• Experience in UGC, influencer partnerships, and viral content creation.

• Hands-on with SEO, SEM, email marketing, and retargeting campaigns.

• Analytical mindset with expertise in Google Analytics, Meta Ads Manager, and Excel/Sheets.

• Creative thinker with the ability to write compelling ad copy and guide designers/video editors.

• Passion for pets, branding, and building premium consumer brands is a big plus.

What We Offer

• Opportunity to be part of a fast-scaling D2C premium pet food brand.

• Creative freedom to experiment with viral ideas and bold campaigns.

• Work with a founder-led, high-energy team.

• Competitive salary + performance-based incentives.

• A culture where pets are family and innovation is celebrated.

• It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.

More about this Digital marketing manager job

1. What is the eligibility criteria to apply for this Digital marketing manager job?
   Ans: The candidate should be Graduate and above and above with 2 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹40000 per month that depends on your interview. It's a Full Time job in Noida.
3. How many working days are there for this Digital marketing manager job?
   Ans: This Digital marketing manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital marketing manager job?
   Ans: No, there is no fee applicable for applying this Digital marketing manager job and during the employment with the company, i.e., LAIBLOOM E SERVICES PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital marketing manager role?
   Ans: There is an immediate opening of 1 Digital marketing manager at LAIBLOOM E SERVICES PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital marketing manager job?
   Ans: This Digital marketing manager job has Day Shift.