An SEO (Search Engine Optimization) job involves increasing a website's visibility on search engines like Google through keyword research, technical optimization, content strategy, and link building to drive organic traffic and improve rankings, requiring skills in analytics, communication, and adapting to algorithm changes. Responsibilities include optimizing website copy, analyzing competitor strategies, creating SEO-friendly content, performing technical audits, and collaborating with marketing/development teams.
Key Responsibilities
Keyword Research: Discover and optimize relevant keywords for content.
On-Page SEO: Optimize titles, headings, meta descriptions, and internal links.
Technical SEO: Improve site speed, crawlability, mobile-friendliness, and fix errors.
Off-Page SEO: Develop and execute link-building strategies.
Content Collaboration: Work with content teams to create SEO-optimized articles, blogs, and landing pages.
Analytics & Reporting: Track, analyze, and report on website performance using tools like Google Analytics.
Competitor Analysis: Research competitor SEO strategies and backlinks.