Job Responsibilities:
Generate high-quality organic and paid leads through digital platforms and marketing activities
Plan, execute, and optimize On-Page SEO and Off-Page SEO strategies
Manage and optimize Facebook Ads, Instagram Ads, and Google Ads campaigns for lead generation
Coordinate with the sales team for lead tracking, nurturing, and follow-ups
Analyze campaign performance, website traffic, and conversion rates using Google Analytics and other tools
Conduct keyword research, competitor analysis, backlink building, and website optimization activities
Create and manage lead generation campaigns across social media platforms
Develop and execute email marketing campaigns to improve lead nurturing and customer engagement
Create engaging digital content including social media posts, blogs, ad creatives, and marketing copies
Monitor and improve website SEO rankings and user engagement metrics
Manage company social media accounts and increase brand visibility through organic marketing strategies
Handle remarketing and retargeting campaigns to improve conversions and ROI
Maintain CRM/lead database and prepare weekly/monthly performance reports
Stay updated with the latest digital marketing trends, tools, and algorithm updates
Work towards monthly lead generation targets and overall marketing goals
Requirements:
3–8 years of experience in Lead Generation and Digital Marketing
Strong knowledge of SEO, Google Analytics, Facebook Ads Manager, and Google Ads
Experience in organic marketing and paid campaign management
Understanding of lead funnels, audience targeting, conversion optimization, and remarketing strategies
Hands-on experience with social media marketing, email marketing, and content marketing
Familiarity with tools such as Google Search Console, SEMrush, Ahrefs, Canva, or similar platforms is preferred
Good communication, analytical, and coordination skills
Ability to work independently and manage multiple campaigns simultaneously
Strong reporting and performance analysis capabilities