Digital marketing manager

Here is a detailed, ready-to-use Job Description (JD) for a Marketing Head in the Real Estate industry. You can use this for hiring, company profiles, or job postings.

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Job Description: Marketing Head – Real Estate Industry

Position Overview

The Marketing Head is responsible for leading all marketing functions, brand strategy, digital campaigns, and lead-generation activities to drive sales for residential and commercial real estate projects. This role involves developing strategic marketing plans, managing budgets, coordinating with sales & channel partners, and ensuring strong brand visibility in the market.

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Key Responsibilities

1. Marketing Strategy & Planning

Develop and execute comprehensive marketing strategies for all real estate projects (pre-launch, launch, post-launch).

Conduct market research, competitor analysis, and demand mapping to identify opportunities.

Plan marketing budgets and ensure cost-effective utilization.

2. Branding & Communication

Build and maintain a strong brand identity across offline and online platforms.

Oversee creation of brochures, hoardings, project videos, 3D walkthroughs, and other marketing collateral.

Manage PR activities, press releases, and corporate communications.

3. Lead Generation & Digital Marketing

Drive digital marketing campaigns (Meta Ads, Google Ads, SEO, SEM, email, WhatsApp automation).

Analyze campaign performance and optimize CPL (Cost Per Lead) & CPB (Cost Per Booking).

Manage website content, landing pages, and CRM integrations.

4. Sales Coordination

Work closely with the sales team to ensure quality leads flow.

Support channel partners with marketing materials and event coordination.

Track lead performance, conversions, and customer feedback.

5. Project Launch & Event Management

Plan and execute launch events, channel partner meets, client events, and site activation activities.

Coordinate with agencies for creative, media planning, ATL/BTL activities.

6. Vendor & Agency Management

Manage creative agencies, digital agencies, printing vendors, outdoor media vendors, etc.

Negotiate costs and maintain quality of deliverables.

7. Reporting & Analytics

Create weekly/monthly reports on lead generation, campaign ROI, brand reach, and market performance.

Use analytics tools to guide decisions (Google Analytics, CRM dashboards, Ads Manager)

Required Skills & Qualifications

Technical Skills

Strong understanding of real estate marketing trends.

Expertise in digital marketing, performance campaigns, and CRM tools.

Knowledge of graphic design basics, media buying, and content strategy.

Soft Skills

Leadership & team management.

Strategic thinking and problem-solving.

Strong communication and presentation skills.

Ability to work under pressure and meet deadlines.

Experience

7–15 years of experience in marketing, with a minimum of 3–5 years in real estate.

Experience handling multiple residential/commercial projects.

Education

MBA/PGDM in Marketing or equivalent.

Key KPIs (for performance evaluation)

Lead Generation Volume

Lead Quality & Conversion Ratio

Marketing ROI

Brand Visibility & Engagement

Timely project marketing execution

Cost optimization.

• It is a Full Time Digital Marketing job for candidates with 5 - 6+ years Experience.

More about this Digital marketing manager job

1. What is the eligibility criteria to apply for this Digital marketing manager job?
   Ans: The candidate should be 12th Pass and above and above with 5 - 6+ years Experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹45000 - ₹65000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Digital marketing manager job?
   Ans: This Digital marketing manager job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital marketing manager job?
   Ans: No, there is no fee applicable for applying this Digital marketing manager job and during the employment with the company, i.e., Gagangiri Construction.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital marketing manager role?
   Ans: There is an immediate opening of 10 Digital marketing manager at Gagangiri Construction
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital marketing manager job?
   Ans: This Digital marketing manager job has Day Shift.