Digital marketing manager

JOB DESCRIPTION – DIGITAL MARKETING MANAGER

Company: Elderwise Shopping India Pvt. Ltd.
Position: Digital Marketing Manager
Employment Type: Full Time
Location: Noida sector 2

Job Responsibilities

• Develop and execute complete digital marketing strategies for Ew Shopping and its e-commerce business.

• Plan and manage digital campaigns across Google, Meta (Facebook & Instagram), YouTube, and other relevant platforms.

• Manage Google Ads, Meta Ads, App Promotion Campaigns, Lead Generation Campaigns, and Performance Marketing campaigns.

• Develop strategies to increase Ew Shopping App downloads, registrations, active users, customer acquisition, and sales.

• Plan and execute campaigns for customer acquisition, retention, remarketing, and brand awareness.

• Manage and grow the company's social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.

• Create and implement monthly social media content calendars, campaign plans, promotional activities, and engagement strategies.

• Coordinate with graphic designers, video editors, content writers, and other marketing team members to create high-quality marketing creatives.

• Develop strategies for organic and paid traffic generation and continuously optimize campaigns for better ROI.

• Monitor and analyze important marketing KPIs including CPC, CPM, CTR, CPL, CPA, CAC, ROAS, conversion rate, app installs, leads, and sales.

• Conduct regular competitor analysis and market research to identify new marketing opportunities.

• Implement SEO strategies to improve website visibility, organic traffic, keyword rankings, and search engine performance.

• Manage Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, and other digital marketing tools.

• Develop landing page and conversion optimization strategies to improve lead and sales conversion.

• Plan and execute remarketing and retargeting campaigns for existing users and website/app visitors.

• Work closely with the sales, business development, logistics, and operations teams to support overall business growth.

• Develop digital campaigns for new product launches, offers, discounts, franchise opportunities, warehouse expansion, and special promotions.

• Identify and coordinate with influencers, content creators, affiliates, and digital marketing partners for brand promotion.

• Track campaign budgets and ensure efficient utilization of the company's digital marketing budget.

• Prepare daily/weekly/monthly marketing reports and performance dashboards for management.

• Identify underperforming campaigns and take corrective actions to improve conversion, customer acquisition, and return on advertising spend.

• Stay updated with the latest digital marketing trends, advertising algorithms, AI tools, social media trends, and e-commerce marketing strategies.

• Achieve assigned lead generation, app acquisition, sales, traffic, engagement, and revenue targets.

Candidate Requirements

• Graduate in Marketing, Digital Marketing, Business Administration, or a related field preferred.

• 5–10 years of experience in Digital Marketing, Performance Marketing, E-commerce Marketing, or a similar role preferred.

• Experience in managing Google Ads and Meta Ads is highly preferred.

• Strong understanding of SEO, SEM, Social Media Marketing, Content Marketing, Performance Marketing, and Analytics.

• Experience in e-commerce, marketplace, app marketing, or D2C business will be an advantage.

• Good understanding of customer acquisition funnels and conversion optimization.

• Strong analytical and problem-solving skills.

• Excellent communication and coordination skills.

• Ability to manage multiple campaigns and marketing activities simultaneously.

• Target-oriented, creative, proactive, and self-motivated.

• Ability to work independently and take ownership of digital marketing performance.

Key Skills

Digital Marketing | Performance Marketing | Google Ads | Meta Ads | Facebook Marketing | Instagram Marketing | App Marketing | SEO | SEM | Social Media Marketing | Lead Generation | Customer Acquisition | Retargeting | Google Analytics | Content Strategy | Influencer Marketing | E-commerce Marketing | Conversion Optimization | ROI & ROAS Management

Preferred Experience

Experience with E-commerce, Amazon, Flipkart, Meesho, Myntra, D2C brands, mobile apps, marketplaces, or digital-first companies will be highly preferred.

Key Performance Indicators (KPIs)

• App Downloads & Registrations

• Customer Acquisition

• Leads Generated

• Website/App Traffic

• Sales & Revenue Generated

• Conversion Rate

• Customer Acquisition Cost (CAC)

• Cost Per Lead (CPL)

• Return on Ad Spend (ROAS)

• Social Media Growth & Engagement

• Organic Traffic & SEO Performance

• It is a Full Time Digital Marketing job for candidates with 5 - 6+ years Experience.