Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram)
Manage lead generation, e-commerce, and brand awareness campaigns
Perform A/B testing on ads, creatives, landing pages, and audiences
Monitor daily budgets, bids, CTR, CPC, CPA, ROAS, and conversions
Analyze performance data and prepare weekly & monthly reports
Coordinate with design and content teams for high-performing creatives
Implement remarketing and funnel strategies
Track conversions using Google Analytics, Meta Pixel, and GTM
Hands-on experience with Google Ads & Meta Ads
Strong understanding of performance funnels & audience targeting
Knowledge of GA4, Google Tag Manager, and conversion tracking
Experience with lead gen & e-commerce campaigns
Analytical mindset with problem-solving skills
Good communication and reporting skills