Digital marketing manager

Job Summary

We are seeking a creative and data-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple online channels, Google, Meta, Facebook, Youtube, and other Social medial platform. The role involves increasing brand visibility, driving qualified leads, and improving customer engagement through strategic digital initiatives.

Key Roles & Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital channels.

• Plan and execute SEO and SEM strategies to improve website traffic and search rankings.

• Manage social media accounts, including content planning, posting, and performance tracking.

• Create and manage email marketing campaigns, newsletters, and automation workflows.

• Analyze campaign performance using tools like Google Analytics and prepare regular performance reports.

• Optimize landing pages and user funnels to improve conversion rates.

• Coordinate with content, design, and sales teams to ensure consistent brand messaging.

• Monitor digital trends, competitor activities, and emerging platforms to identify growth opportunities.

• Manage digital marketing budgets and ensure effective ROI.

Required Skills & Competencies

• Strong understanding of digital marketing channels, tools, and best practices.

• Hands-on experience with Google Ads, Meta Ads Manager, SEO tools, and analytics platforms.

• Proficiency in Google Analytics, Search Console, and keyword research tools.

• Basic knowledge of HTML, CMS (WordPress), and marketing automation tools is an advantage.

• Excellent communication, analytical, and problem-solving skills.

• Ability to manage multiple campaigns and meet deadlines.

Educational Qualification

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Relevant certifications in Digital Marketing, Google Ads, or Analytics will be an added advantage.

Compensation

• As per industry standards and experience.

• It is a Full Time Digital Marketing job for candidates with 3 - 6+ years Experience.