Job Summary:
We are looking for an experienced Digital Marketing Manager with strong expertise in paid advertising, campaign management, and lead generation to drive business growth.
Key Responsibilities:
Plan, execute, and optimize Meta Ads (Facebook & Instagram), Google Ads, and other paid campaigns.
Develop strategies to generate quality leads and improve conversions.
Manage advertising budgets and maximize ROI.
Analyze campaign performance using analytics tools and prepare reports.
Conduct audience research, A/B testing, and retargeting campaigns.
Coordinate with the content and design teams to create effective ad creatives.
Stay updated with the latest digital marketing trends and advertising strategies.
Required Skills:
Expertise in Meta Ads Manager and Google Ads.
Strong knowledge of performance marketing, lead generation, and conversion optimization.
Experience with Google Analytics, tracking pixels, and conversion tracking.
Excellent analytical, communication, and team management skills.
Proven ability to manage advertising budgets and achieve campaign targets.
Experience: 2+ years of relevant experience preferred.