Responsibilities:
Strategy & Planning:
Develop and implement comprehensive digital marketing strategies aligned with business goals.
Campaign Management:
Plan, execute, and manage digital advertising campaigns (SEO, PPC, social media, email, etc.).
Content Creation & Management:
Oversee content strategy, creation, and distribution across various digital channels.
Performance Analysis:
Monitor, analyze, and report on campaign performance, using tools like Google Analytics.
Team Management:
Lead and mentor a team of digital marketing professionals, fostering a collaborative environment.
Budget Management:
Manage and allocate the digital marketing budget effectively.
Stay Updated:
Keep abreast of the latest digital marketing trends, technologies, and best practices.
Cross-Functional Collaboration:
Work with other departments (sales, product, etc.) to align marketing efforts.
Skills:
Technical Skills:
SEO/SEM: Expertise in optimizing websites and content for search engines.
Social Media Marketing: Deep understanding of various platforms and best practices.
Email Marketing: Ability to create and manage effective email campaigns.
Content Marketing: Skills in developing engaging and relevant content.
Paid Advertising: Experience with platforms like Google Ads and social media advertising.
Google Analytics: Ability to analyze website traffic, user behavior, and campaign performance.
CRM & Marketing Automation: Familiarity with tools for managing customer relationships and automating marketing processes.