Digital marketing manager

Position: Senior Digital Marketing Manager  

About the Role 

We are seeking a highly skilled and visionary Senior Digital Marketing Manager to lead our digital growth initiatives. In this role, you will not only be the strategic architect behind our campaigns but also the driving force in building and directing a high-performing digital marketing team from the ground up. 

The ideal candidate is a modern, tech-forward marketer who bridges the gap between traditional strategies and the new era of AI-driven search. If you are a master of paid media, a pioneer in AEO/GEO, and a hands-on creator who leverages AI to scale content, we want you to lead our marketing squad. 

Key Responsibilities

• Team Building & Leadership: Recruit, train, and direct a dynamic digital marketing team. Set clear KPIs, foster a culture of innovation, and mentor team members to execute at a high level. 

• Next-Gen Search Strategy: Lead comprehensive search strategies encompassing traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to ensure maximum visibility across all search ecosystems. 

• Omnichannel Paid Advertising: Strategize, execute, and scale high-ROI paid ad campaigns across Google, Bing, Meta, and TikTok. Oversee both the media buying and the creative direction. (Exploring and scaling Push and Native ad networks is a major plus). 

• AI-Driven Content Creation: Utilize cutting-edge AI tools to generate high-quality videos and images at scale for ad creatives and organic social media. 

• Content Mapping & Research: Conduct deep market research to map out content strategies that align with user intent and funnel stages. 

• Web Development & CRO: Design, build, and optimize high-converting landing pages using WordPress and Elementor. Conduct A/B testing to continuously improve conversion rates. 

• Social Media Management: Oversee end-to-end organic social media strategies to build brand authority and engage our target audience. 

• Advanced Conversion Tracking & Analytics: Architect and troubleshoot complex tracking setups using Google Tag Manager (GTM), GA4, platform pixels, and Server-Side integrations (e.g., Meta Conversions API) to ensure accurate cross-channel attribution and reliable data for scaling. 

Qualifying Candidate Questionnaire 

Use these questions in your application form or first-round interviews to quickly identify candidates who genuinely possess the niche skills required for this role. 

1. Team Building & Leadership 

"This role requires building and directing a digital marketing team. Can you walk us through your experience in hiring, structuring, and managing a team? What key metrics do you use to evaluate your team's success?" 

2. Modern Search (SEO, AEO, GEO) 

"Search is rapidly evolving with AI. How do your strategies for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) differ from your traditional SEO approach? Give a specific example of how you'd optimize our content for AI search engines like Perplexity or ChatGPT." 

3. AI Content Generation 

"We rely on AI to scale our visual content. Which specific AI tools do you use to generate images and videos? Walk us through your workflow from prompt/ideation to the final ad creative." 

4. Paid Media & Creatives 

"Describe a recent successful campaign where you managed ads across multiple platforms (e.g., Google, Meta, and TikTok). How did you tailor the ad creatives and budget allocation for each specific platform to maximize ROI?" 

5. Web Development & Conversion 

"Provide an example of a high-converting landing page you built using WordPress and Elementor. What specific design, copy, or technical elements did you implement to ensure a high conversion rate?" 

6. Content Mapping 

"How do you approach content research and mapping for a new product launch? Briefly explain how you align content with different stages of the customer journey." 

7. Alternative Paid Channels (Optional/Bonus) 

"Do you have any experience running campaigns on Native ad platforms (like Taboola or Outbrain) or Push notification networks? If so, how do you typically integrate them into your broader acquisition funnel?" 

8. Conversion Tracking & Attribution 

"Accurate data is the backbone of paid media. How do you ensure conversion tracking is accurate across multiple ad platforms, especially with modern privacy changes like cookie deprecation? Walk us through your experience with tools like GTM, GA4, and Server-Side tracking (like Meta CAPI)." 

• It is a Full Time Digital Marketing job for candidates with 4 - 6+ years Experience.