Job description:
About the Role
Creative Hands Art Materials (parent company of BRUSTRO) is looking for a Social Media Executive to manage and grow our digital presence across platforms. This role is ideal for someone who understands content, trends, and community building—especially in the creative/art space.
We are a leading importer and distributor of premium international art brands and are available in 500+ stores across India, with a strong and growing Instagram presence.
Key Responsibilities
Develop and implement marketing strategies aligned with business goals and growth objectives.
Plan, execute, and monitor integrated marketing campaigns across online and offline channels.
Manage and strategize the brand's presence across social media platforms, with a strong focus on Instagram.
Drive audience engagement, community building, and brand awareness through social media initiatives.
Monitor social media trends, platform updates, and competitor activities to identify opportunities.
Track key marketing KPIs such as reach, engagement, lead generation, conversions, and ROI. Prepare periodic performance reports and present findings to management.
Coordinate with sales and business teams to support product launches, promotions, and business development initiatives.
Conduct market research to understand customer needs, industry trends, and competitor strategies.
Hands-on experience with social media management tools such as Meta Business Suite, Google Adds, or similar platforms.
Understanding of content marketing, influencer marketing, and community management.
Identify opportunities to improve customer acquisition, retention, and overall brand visibility.
Stay updated on emerging digital marketing tools, technologies, and best practices.
Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Required)
4–5 years of experience in marketing, with at least 2 years in a managerial role.
Experience in B2B/B2C marketing environments.
Strong understanding of digital marketing strategy
Excellent communication skills in English, Hindi & Bengali
Comfortable with MS Office & Google Workspace
Data-driven mindset with strong analytical abilities.
Job Details
Location: Onsite (Kolkata) || Hybrid
Working Days: Monday to Saturday
Timings: 10:00 AM – 6:30 PM
Week Off: 2nd & 4th Saturday + Sunday
Job Type: Full-time