Knowledge Base Management: Build and maintain an AI knowledge base. Feed it brand guidelines, buyer personas, and historical campaign data.
Prompt Engineering: Write, test, and save effective AI prompts. Use them to generate ad copy, blogs, and email sequences.
Content Optimization: Refine content for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).
Workflow Automation: Link AI models (e.g., ChatGPT, Claude) with CRM and email platforms.
Data Analysis: Interpret data from AI dashboards to find trends and improve return on ad spend.
Required Skills
AI Frameworks: Familiarity with AI tools
Data Management: Understanding of vector databases and AI system training.
Marketing Fundamentals: Strong knowledge of customer funnels, conversion rate optimization, and A/B testing.
Platform Experience: Hands-on use of tools like Google Analytics, Google Ads, Meta Advantage+, and SEO platforms.