· Develop, implement, and manage marketing campaigns that promote the company’s products and services.
· Manage and improve lead generation campaigns, measuring results.
· Oversee the social media strategy and maintain the company’s presence across all platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
· Plan and execute all digital marketing campaigns including SEO/SEM, marketing database, email, social media, and display advertising.
· Identify trends and insights, and optimize performance based on data and analytics.
· Manage content creation for blogs, website, landing pages, and email newsletters.
· Collaborate with designers, content writers, and other internal teams to produce high-quality marketing material.
· Monitor and report on campaign performance, using tools like Google Analytics, Facebook Insights, and others.
· Handle the company’s paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
· Stay updated with the latest trends and technologies in digital marketing.
· Identify new digital channels and tactics to reach B2B software buyers.
· Manage relationships with external vendors/agencies.