Digital marketing manager

Job Title: Digital Marketing Manager
Experience Required: 5 +Years
Job Type: Full-Time
Location: Okhla Phase II

We are looking for a data-driven and creative Digital Marketing Manager to lead our online growth strategy. In this role, you will be responsible for the end-to-end management of our digital presence—from planning and executing multi-channel campaigns.He/She will lead a team to increase brand awareness, drive high-quality leads, and enhance our customer journey through innovative digital tactics

Key responsibility

1.      PAID SOCIAL MEDIA(META ADS)

·  Plan, launch, and manage paid advertising campaigns on Google Ads (Search, Display,    Shopping, YouTube) and Meta Ads (Facebook & Instagram)

            ·  Understand business objectives and develop ad strategies accordingly

            ·  Handle daily budget allocation and bidding strategies

2.      SEARCH ENGINE OPTIMIZATION (SEO)

On-Page SEO

·         Perform keyword research for products, services, and blogs

·         Optimize page titles, meta descriptions, headers (H1–H6), URLs

·         Improve content quality and keyword relevance

website.

Off-Page SEO

·         Build high-quality backlinks through ethical SEO practices

·         Manage business listings and citations

·         Competitor backlink analysis

·         Outreach for guest posting and brand mentions

3.      CONTENT WRITING

  Writer Briefing: Create detailed briefs for the content team, ensuring they include  target keywords and follow the brand’s tone of voice.

·         Coordinate with designers and content teams for ad creatives

·         Suggest improvements in creatives, headlines, CTAs, and formats

·         Test multiple creatives (image, video, carousel, reels)

 Content Distribution: Post and promote blog content across social media channels and email newsletters.

4.      ORGANIC BRAND AWARENESS & ORGANIC REACH

·         Develop strategies to increase organic brand visibility and recall

·         Strengthen brand presence across Google search and social platforms

·         Ensure brand messaging consistency across all channels

·         Work on brand storytelling and value-driven content

5.       ANALYTICS & REPORTING

·          Monitor daily performance metrics such as impressions, clicks, CTR, CPC, CPA, ROAS, conversions

·         Prepare weekly and monthly performance reports

·         Identify trends, gaps, and growth opportunities

Required Qualifications and Skills

• Education:  Bachelor's degree in Marketing , or a related field.

• Experience: Proven experience (typically 5+ years) in digital marketing

• Communication Skills: Excellent written and verbal communication skills, with an aptitude for building interpersonal relationships and delivering engaging product presentations.

• It is a Full Time Digital Marketing job for candidates with 6+ years of experience.