Digital Marketing Manager

About the Role

We are looking for a result-driven Performance Marketing Executive with strong hands-on experience in Meta Ads, Google Ads, and e-commerce performance marketing. The candidate will be responsible for planning, executing, and optimising paid advertising campaigns to generate sales, improve ROAS, and scale D2C brands across digital platforms.

The ideal candidate must understand the complete e-commerce sales funnel, from ad creatives and audience targeting to website conversions, remarketing, and revenue growth.

Key Responsibilities

1. Meta Ads & Performance Marketing

• Plan, launch, manage, and optimise Facebook and Instagram ad campaigns focused on sales and conversions.

• Develop strategies to generate purchases for D2C and e-commerce brands.

• Manage campaign budgets, audience targeting, retargeting, and scaling strategies.

• Test different ad creatives, hooks, copy, audiences, and campaign structures.

• Monitor and improve ROAS, CPA, CTR, CPC, CPM, and conversion rates.

• Identify underperforming campaigns and take data-driven optimisation decisions.

2. Google Ads & YouTube Ads

• Manage Google Search, Shopping, Performance Max, Display, and YouTube advertising campaigns.

• Conduct keyword research, competitor analysis, and search intent analysis.

• Optimise campaigns for purchases, revenue, and customer acquisition.

• Set up and monitor conversion tracking, remarketing, and audience segments.

• Analyse search terms, product feed performance, and campaign profitability.

3. D2C & E-commerce Marketing

• Work on D2C brands and online stores built on Shopify and WordPress/WooCommerce.

• Understand product margins, AOV, CAC, ROAS, and customer acquisition costs.

• Develop strategies for product launches, best-selling products, offers, bundles, and seasonal campaigns.

• Collaborate with creative and design teams to develop high-converting ad creatives.

• Identify landing page and checkout issues affecting conversions and recommend improvements.

• Focus on actual sales and profitable growth rather than vanity metrics.

4. Tracking & Analytics

• Work with Meta Pixel, Conversions API, Google Analytics 4 (GA4), Google Tag Manager, and Google Ads conversion tracking.

• Analyse campaign performance and prepare regular performance reports.

• Track purchases, revenue, conversion rates, and attribution data.

• Identify opportunities to improve campaign efficiency and marketing ROI.

Required Skills & Qualifications

• 1–3 years of hands-on experience in performance marketing, preferably with D2C and e-commerce brands.

• Strong practical knowledge of Meta Ads Manager and Google Ads.

• Experience managing purchase-focused campaigns for Shopify or WooCommerce stores.

• Understanding of e-commerce tracking, attribution, remarketing, and conversion optimisation.

• Ability to analyse campaign data and make decisions based on performance metrics.

• Experience with YouTube Ads and Google Merchant Center is preferred.

• Strong analytical, problem-solving, and budget management skills.

Preferred Candidate Profile

• Must have practical experience generating online sales through paid advertising.

• Should understand the difference between revenue, ROAS, and actual profitability.

• Must be comfortable handling multiple brands and campaigns.

• Should be able to explain previous campaign performance using real metrics and case studies.

• Candidates with experience in food, FMCG, beauty, personal care, wellness, or other D2C categories will be preferred.

Key Performance Indicators (KPIs)

• Revenue and purchases generated through paid campaigns.

• ROAS and cost per acquisition (CPA).

• Improvement in conversion rates and campaign efficiency.

• Effective utilisation of advertising budgets.

• Consistent testing, optimisation, and scaling of successful campaigns.

How to Apply

Interested candidates can share their resume along with examples of campaigns managed, monthly ad budgets handled, ROAS achieved, and e-commerce sales generated.

Important: Candidates with only theoretical knowledge or social media posting experience without hands-on paid advertising experience are not suitable for this role.

• It is a Full Time Digital Marketing job for candidates with 1 - 5 years of experience.