Digital marketing manager

Job Summary

The Digital Marketing Lead is responsible for driving Bhima’s overall e-commerce visibility, traffic, and customer acquisition strategy. This role oversees planning, execution, and optimization of digital campaigns across paid, organic, and social media channels. As a key contributor to revenue growth, the Digital Marketing Lead plays a central role in strengthening the brand’s online presence and scaling e-commerce performance.

The ideal candidate brings strong leadership capabilities, hands-on digital marketing expertise, and a passion for data-driven growth. This role combines strategic planning with tactical execution and requires close collaboration with product, content, and creative teams.

Key Responsibilities

·         Develop and execute comprehensive digital marketing strategies for traffic, acquisition, and retention.

·         Manage paid advertising campaigns across Google Ads, Meta Ads, and other performance channels.

·         Lead SEO, SEM, social media, and marketplace visibility initiatives.

·         Oversee content planning, creative alignment, and brand consistency across all digital assets.

·         Monitor analytics, dashboards, and KPIs, leveraging insights for continuous campaign optimization.

·         Collaborate with product, catalogue, and design teams to support campaign objectives.

·         Optimize campaigns for ROI, customer engagement, and conversion performance.

·         Mentor digital marketing executives and foster a high-performance team environment.

·         Manage external agencies, freelancers, and marketing vendors.

·         Prepare and present performance reports, insights, and recommendations to leadership.

·         Experiment with growth marketing methods, A/B tests, new platforms, and emerging channels.

·         Ensure compliance with data privacy norms, tracking standards, and attribution accuracy.

Required Skills & Technical Expertise

·         Proficient in Google Ads, Meta Ads Manager, and performance campaign management.

·         Strong understanding of SEO tools (SEMRush, Ahrefs) and keyword/content optimization strategies.

·         Expertise in Google Analytics 4 and Tag Manager implementation/tracking setups.

·         Hands-on experience with email marketing platforms (Klaviyo, Mailchimp).

·         Familiarity with social media scheduling and management tools.

·         Knowledge of A/B testing frameworks and marketing automation workflows.

·         Understanding of programmatic advertising and affiliate marketing platforms.

Soft Skills

·         Proven leadership and team mentoring abilities.

·         Strong analytical and data-driven mindset.

·         Excellent communication and presentation skills.

·         Ability to collaborate across departments and manage multiple stakeholders.

·         Creative problem-solving under pressure with a results-oriented approach.

Preferred / Nice-to-Have Skills

·         Experience working with AI-driven marketing tools and predictive analytics.

·         Familiarity with influencer marketing strategies and partnerships.

·         Exposure to AR/VR-driven digital campaigns or innovative brand experiences.

·         Knowledge of voice search optimization trends and best practices.

Experience managing international or multi-region digital

• It is a Full Time Digital Marketing job for candidates with 6+ years of experience.