Digital Marketing Manager
Company: Bhagvat Imitation
Location: Parvat Patiya, Near Capital Square, Surat
Industry: Artificial Jewellery – B2B
Salary: As per experience & expertise
About the Company
Bhagvat Imitation is a growing artificial jewellery business offering trendy and high-quality imitation jewellery to B2B and retail customers.
Job Summary
We are looking for an experienced, creative and performance-oriented Digital Marketer who can independently manage digital marketing activities, run paid advertising campaigns, generate quality leads and analyse campaign performance to achieve measurable business results.
Key Responsibilities
- Manage and grow Instagram, Facebook & WhatsApp Business platforms.
- Plan, create and publish engaging product posts, reels, stories and promotional content.
- Independently create, run and optimize Meta Ads (Facebook & Instagram) campaigns.
- Develop campaigns specifically focused on lead generation, customer enquiries and conversions.
- Identify the quality of leads and continuously optimize campaigns to generate relevant and positive leads.
- Test different audiences, creatives, ad copies and campaign strategies to improve results and reduce cost per lead.
- Track campaign performance and prepare regular marketing reports and insights.
- Handle basic SEO, online branding and digital promotion activities.
- Coordinate with the sales team to ensure proper follow-up of leads and promotional campaigns.
- Stay updated with the latest Meta Ads, social media trends and digital marketing strategies.
Requirements
- Graduation is compulsory.
- 3 to 5+ years of professional experience in Digital Marketing, preferably with proven hands-on experience in paid advertising.
- Excellent practical knowledge of Meta Ads Manager, Facebook & Instagram Marketing.
- Strong experience in running, analysing and optimizing lead-generation campaigns.
- Proven ability to generate quality/positive leads, not just impressions or engagement.
- Good understanding of audience targeting, retargeting, campaign optimization and conversion tracking.
- Good knowledge of Marketing.
- Strong analytical, creative and communication skills.
- Candidate should be result-oriented, responsible and capable of working independently.
Preferred Candidate
Candidates with a proven track record of successfully running Meta Ads, analysing campaign data, generating relevant business leads will be preferred.