Digital Marketing Manager
Company: Sys Developers - Anantham
Industry: Real Estate
Location: Gurgaon
Experience: 2–5 Years
CTC: ₹3–6 LPA
About the Role
Sys Developers is looking for a results-driven Digital Marketing Manager to lead digital marketing initiatives, generate quality leads, and strengthen our online brand presence. The ideal candidate should have hands-on experience in performance marketing, SEO, website management, social media, content creation, and analytics. Real estate experience is preferred.
Key Responsibilities:
Manage and optimize the company website and landing pages.
Execute SEO strategies (On-page, Off-page & Technical SEO).
Plan and optimize Google Ads and Meta Ads campaigns.
Drive lead generation while improving CPL, ROAS, and ROI.
Manage social media platforms, content calendars, and engagement.
Create marketing creatives, ad copies, brochures, and digital content.
Edit videos, reels, and promotional content using AI and creative tools.
Track campaign performance using GA4, GTM, Search Console, and Meta Pixel.
Manage CRM, lead allocation, and collaborate with the sales team.
Prepare weekly/monthly MIS and performance reports.
Required Skills
Google Ads & Meta Ads
SEO & SEM
WordPress & Landing Pages
Google Analytics 4 (GA4), GTM & Search Console
Social Media Marketing
Content & Email Marketing
CRM Management
Canva, Photoshop, Illustrator
Premiere Pro / After Effects
AI Tools (ChatGPT, Canva AI, Adobe Firefly)
MS Excel & PowerPoint
Qualifications
Bachelor's degree in Marketing, Business, or related field.
2–5 years of digital marketing experience.
Real estate industry experience is a plus.
Google Ads/Meta certifications are preferred.
KPIs
Qualified Lead Generation
Cost Per Lead (CPL)
ROAS & Marketing ROI
Website Traffic & SEO Rankings
Landing Page Conversion Rate
Social Media Growth & Engagement
Lead-to-Sale Conversion
Why Join Us?
Work with a fast-growing real estate brand.
Opportunity to lead end-to-end digital marketing campaigns.
Exposure to AI-powered marketing tools.
Career growth in a collaborative work environment.