Digital Marketing Executive

We are looking for a highly motivated and experienced Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should possess in-depth knowledge of digital marketing strategies, performance marketing, SEO, social media, lead generation, content marketing, and analytics. The candidate should be capable of increasing brand awareness, generating qualified leads, and maximizing ROI through effective digital marketing initiatives.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.

• Plan, create, and optimize paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.

• Manage Search Engine Optimization (SEO) strategies, including on-page, off-page, technical SEO, and keyword research.

• Oversee Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns.

• Create and implement content marketing strategies across blogs, websites, email campaigns, and social media.

• Manage social media accounts and increase audience engagement across multiple platforms.

• Develop and execute email marketing campaigns to nurture leads and improve customer retention.

• Monitor website performance using Google Analytics, Google Search Console, and other analytical tools.

• Improve website conversion rates through landing page optimization and A/B testing.

• Generate high-quality leads through digital campaigns while maintaining target acquisition costs.

• Prepare daily, weekly, and monthly performance reports with actionable insights.

• Conduct competitor analysis and market research to identify new growth opportunities.

• Coordinate with graphic designers, content writers, web developers, and sales teams.

• Manage the digital marketing budget effectively to maximize ROI.

• Stay updated with the latest digital marketing trends, algorithms, and best practices.

Required Skills

• Strong knowledge of SEO (On-Page, Off-Page, Technical SEO)

• Google Ads (Search, Display, Shopping, Video & Performance Max)

• Meta Ads Manager (Facebook & Instagram Ads)

• LinkedIn Ads

• YouTube Marketing

• Google Analytics (GA4)

• Google Search Console

• Google Tag Manager

• Email Marketing

• Content Marketing

• Social Media Marketing

• Lead Generation

• Conversion Rate Optimization (CRO)

• Keyword Research

• Marketing Automation

• WordPress or CMS Management

• Canva, Adobe Photoshop, or other creative tools

• Basic HTML/CSS knowledge (preferred)

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• MBA in Marketing is an added advantage.

• Google Ads, Meta Blueprint, HubSpot, or other Digital Marketing Certifications are preferred.

Experience

• 3–6 years of proven experience in Digital Marketing.

• Demonstrated success in managing digital campaigns and achieving measurable business results.

Key Competencies

• Strategic Thinking

• Leadership & Team Management

• Analytical & Data Interpretation

• Excellent Communication Skills

• Problem-Solving Ability

• Creativity & Innovation

• Time Management

• Project Management

• Attention to Detail

Key Performance Indicators (KPIs)

• Website Traffic Growth

• Lead Generation

• Cost Per Lead (CPL)

• Return on Ad Spend (ROAS)

• Return on Investment (ROI)

• Organic Search Rankings

• Conversion Rate

• Click-Through Rate (CTR)

• Customer Acquisition Cost (CAC)

• Social Media Engagement

• Revenue Generated Through Digital Campaigns

Salary

Competitive salary based on qualifications, experience, and performance.

• It is a Full Time Digital Marketing job for candidates with 6 months - 4 years of experience.