Job Description: Digital Marketing Executive
Job Summary
We are looking for a proactive and results-driven Digital Marketing Executive to manage and optimize our digital marketing activities. The ideal candidate should have strong expertise in SEO, paid advertising, web analytics, and creative design. This role requires a combination of analytical thinking, creativity, and problem-solving skills to drive online visibility, website traffic, and lead generation.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns across various online channels.
Perform On-Page, Off-Page, and Technical SEO activities to improve website rankings and organic traffic.
Conduct keyword research, competitor analysis, and website audits.
Create, manage, and optimize Google Ads and Meta Ads campaigns to maximize performance and return on investment.
Monitor website and campaign performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
Analyze marketing data and generate actionable insights to improve campaign effectiveness and business outcomes.
Track and report key performance metrics such as traffic, leads, conversions, CTR, CPC, and ROAS.
Design social media creatives, banners, advertisements, and other marketing materials using Adobe Photoshop and Canva.