Job Summary
We are seeking a results-driven PPC Analyst to manage and optimise paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience in performance marketing, campaign strategy, and data-driven optimisation to maximise ROI.
Key Responsibilities
Plan, execute, and manage PPC campaigns across platforms such as Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram)
Conduct comprehensive keyword research and audience targeting strategies.
Set up and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4)
Optimise campaigns using bidding strategies like CPC, CPA, and ROAS to improve performance.
Perform A/B testing on ad creatives, copies, and landing pages.
Monitor campaign performance and generate insightful reports and dashboards.
Manage budgets effectively to ensure optimal ad spend and ROI
Analyse competitor strategies and identify growth opportunities.
Troubleshoot issues such as tracking errors, ad disapprovals, and performance drops
Collaborate with internal teams (design, content, and development) for campaign success.
Required Skills & Qualifications
2–3 years of hands-on experience in PPC / Performance Marketing
Strong knowledge of Google Ads, Meta Ads Manager
Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Understanding of conversion tracking, pixels, and remarketing
Proficiency in data analysis and reporting tools (Excel, Google Sheets, Data Studio)
Strong analytical thinking and problem-solving skills
Excellent communication and time management abilities