Job Description: Digital Marketing Executive
Job Title: Digital Marketing Executive
Department: Marketing Executive
Employment Type: Full-time
Role Summary
Plan, execute, and optimize online marketing campaigns across digital channels to increase brand awareness, drive traffic, generate leads, and boost conversions.
Key Responsibilities
• Plan and manage campaigns across SEO, SEM, social media, and display advertising
• Specialist in paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Optimize website content and landing pages for search and conversion
• Manage social media accounts and content calendars
• Track, analyse, and report on KPIs (traffic, CTR, CPL, ROI, conversion rate)
• Conduct keyword research, competitor analysis, and market research
• Collaborate with design, content, and sales teams
• Manage the marketing budget and ensure cost-effective spend
• Stay updated on digital marketing trends and tools
Required Qualifications
• 1-3 years of digital marketing experience
• Hands-on experience with Google Analytics, Google Ads, and Meta Business Suite
• Strong knowledge of SEO/SEM best practices
• Basic graphic design (Canva, Adobe Creative Suite).