Digital Marketing Executive

15,000 - 35,000 /month

Vrinda Papers Private Limited

B Block Sector-63 Noida, Noida

2 - 4 years Experience in Digital Marketing

2 Openings

Full Time

Skills Required

SEO

Digital Campaigns

Social Media

Job Highlights

Graduate and above

All genders

6 days working | Day Shift

Job Description

Job Title: Digital Marketing Executive (E-commerce & Website Management)

Experience Required: 0–4 Years

Job Summary

We are looking for a performance-driven Digital Marketing Executive who can manage and scale our online presence, drive sales through Shopify, and maintain our WordPress website. The ideal candidate should have a strong understanding of e-commerce marketing, SEO, paid campaigns, and website optimization.

Key Responsibilities

1. Shopify Store Management & Sales Growth

Manage and optimize the Shopify store for Hashtag Education products
Drive revenue growth through performance marketing campaigns (Meta Ads, Google Ads)
Optimize product listings (titles, descriptions, images, SEO)
Monitor conversion rates, cart abandonment, and implement CRO strategies
Handle discount campaigns, offers, and seasonal promotions

2. Digital Marketing & Lead Generation

Plan and execute digital marketing campaigns across channels (Google, Meta, YouTube)
Generate high-quality leads and conversions through paid and organic strategies
Manage email marketing and WhatsApp marketing automation workflows
Track KPIs such as CAC, ROAS, CTR, and conversion rates

3. WordPress Website Management

Manage and update the company WordPress website regularly
Ensure website performance, speed optimization, and mobile responsiveness
Upload blogs, landing pages, and optimize for SEO
Coordinate with developers/designers for any technical improvements

4. SEO & Content Strategy

Perform keyword research and implement on-page and off-page SEO
Optimize website content for search rankings and organic traffic growth
Work on backlinking and technical SEO improvements
Monitor performance using Google Analytics, Search Console, etc.

5. Analytics & Reporting

Track and analyze campaign performance
Prepare weekly/monthly reports with actionable insights
Identify growth opportunities and suggest improvements

Required Skills & Qualifications

2–4 years of experience in Digital Marketing
Hands-on experience with Shopify store management
Strong knowledge of WordPress CMS
Expertise in Meta Ads & Google Ads
Understanding of SEO, SEM, and conversion optimization
Familiarity with tools like Google Analytics, Search Console, SEMrush, etc.
Basic knowledge of HTML/CSS is a plus

Preferred Skills

Experience in EdTech or e-commerce industry
Knowledge of WhatsApp automation and CRM tools
Creative thinking with data-driven decision-making

Key Performance Indicators (KPIs)

Monthly online sales growth (Shopify)
Website traffic & conversion rate
Cost per lead (CPL) and ROAS
SEO ranking improvements
Lead-to-sale conversion ratio

Other Details

It is a Full Time Digital Marketing job for candidates with 2 - 4 years of experience.

More about this Digital Marketing Executive job

What skills and experience do you need for this Digital Marketing Executive job?
Ans : To apply for this Digital Marketing Executive job, candidates should have skills like SEO, Digital Campaigns, Social Media along with 2-4 years of experience.
What salary is offered for this Digital Marketing Executive job?
Ans : The salary for this Digital Marketing Executive job ranges between ₹15,000-₹35,000 per month.
What shift and timings does this job follow?
Ans : This Digital Marketing Executive job follows a Day shift.
Do you need to visit the office for this job?
Ans : Yes, candidates need to visit the office and work from the location in B Block Sector-63 Noida, Noida.
How many vacancies are there for this Digital Marketing Executive job?
Ans : There are 2 vacancies for this Digital Marketing Executive role.
Is this job open for all genders?
Ans : Yes, this Digital Marketing Executive job is open for both male and female candidates.
What does the role of Digital Marketing Executive involve?
Ans : As a Digital Marketing Executive, your work will involve skills like SEO, Digital Campaigns, Social Media. This role is part of Digital Marketing category.
What is the job location for this position?
Ans : The job location for this Digital Marketing Executive position is B Block Sector-63 Noida, Noida.
Who is the right fit for this Digital Marketing Executive job?
Ans : A candidate having skills like SEO, Digital Campaigns, Social Media with 2-4 years of experience is the right fit for this Digital Marketing Executive job.
What makes this Digital Marketing Executive job a good opportunity?
Ans : This Digital Marketing Executive job is a good opportunity as it offers a salary between ₹15,000-₹35,000 per month. This is a Full Time job and has 2 openings.