Digital Marketing Executive

Job Summary:

We are seeking creative and results-driven candidates for  Digital Marketing to join our team. You’ll research high-value keywords, build and optimize new website pages, and safeguard technical SEO health (meta tags, schema, Search Console, SERP tracking). You’ll combine demand-gen tactics with reporting & analytics to continually optimize performance. The position is ideal for a data-oriented marketer who wants to scale B2B SaaS growth.

Key Responsibilities:

• Optimizing website content and structure with keyword research, on-page SEO, backlink building, and technical SEO to improve organic visibility for software and hardware products.

• Conduct industry analysis, monitor market trends and competitors (SaaS & hardware), and validate product–market fit.

• Create and manage strategies to generate quality leads through landing pages, forms, and calls-to-action, and optimize conversion paths for maximum ROI.

• Perform continuous keyword discovery, topic clustering, and trend monitoring to build search-led content calendars that target high-intent enterprise buyers   

• Draft, structure, and publish SEO-optimised website pages, blogs, and FAQs—including meta titles, meta descriptions, title-tag modifiers, schema markup, and internal links—to expand VirtuBox’s organic footprint   

• Track daily keyword rankings and SERP features; analyse Google Search Console data, then diagnose and resolve indexing, coverage, security, or manual-action issues to safeguard visibility   

• Execute on-page optimisation sprints: refresh outdated content, fix duplicate or missing metadata, repair broken/orphaned links, prune “dead-weight” pages, and embed LSI synonyms for higher relevance   

• Audit, update, and grow local SEO assets—Google Business Profile listings, GMB posts, and NAP citations—ensuring complete, consistent, and conversion-ready information for regional searches   

• Plan and launch digital-PR and backlink campaigns; run competitor link-gap and intersect analyses to secure authoritative placements and improve domain authority   

• Set up, monitor, and optimise Google & Meta Ads and Merchant Center campaigns for lead generation; analyse CPC, CTR, and conversion data, and resolve ad-policy or feed disapprovals promptly   

• Track and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and data dashboards.

• Deploy behaviour analytics tools (Microsoft Clarity, GA4), define micro-conversion events, review heatmaps/session recordings, and surface UX/SEO insights that reduce friction and boost engagement  

• Manage and grow brand presence on platforms like Facebook, Instagram, LinkedIn, and  X, and monitor trends and engage with the online community.

Eligibility Criteria:

• Bachelor's/Master’s degree (marketing, business, communications, IT, or related field).

• 0-2 year of experience, internships, or certification in digital marketing, Mass Communication, or related fields

• Excellent communication, interpersonal, and presentation skills with the ability to simplify technical concepts for executive audiences

• Proficiency in Excel/Sheets for data analysis and KPI reporting

• Strong organisational skills and a proactive, experiment-driven mindset

• Basic graphic-design ability (Canva, Figma)

• Knowledge of schema markup, JSON-LD, or GTM implementation

• Understanding of ABM tactics and LinkedIn Campaign Manager

Key Benefits:

• Stipend based 3+3 months internship i.e. ₹12,000 per month for 3 months and up to ₹15,000 per month for the next 3 months (based on performance)

• Collaborative, experimentation, innovation-first culture focused on measurable customer impact.

• Opportunity to influence C-suite buying journeys in a high-growth B2B SaaS environment

• Completion certificate after completing the training successfully

• Work from the office for hands-on experience

• 5 days working (Mon-Fri, 9:30 AM to 7:00 PM)

• Corporate Office - C67, Sector 57, Noida (201301)

• It is a Full Time Digital Marketing job for candidates with 6 months - 2 years of experience.