Develop, manage, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and other ad platforms.
Execute A/B testing strategies to improve CTR, CPC, and conversion rates.
Monitor and analyze key performance metrics daily, weekly, and monthly.
Collaborate with content, design, and development teams to produce high-converting landing pages and creatives.
Conduct keyword research and audience targeting to ensure campaigns are aligned with business goals.
Stay up-to-date with performance marketing trends, tools, and best practices.
Provide clear, concise performance reports and insights with recommendations for improvement.
Manage campaign budgets efficiently to maximize ROI.