pecializationCore ResponsibilitiesKey Tools & PlatformsPerformance Marketing / PPCManages paid ad campaigns across search and social channels; optimizes cost per acquisition (CPA) and ROAS.Google Ads, Meta Ads Manager, LinkedIn Ads, Bing AdsSEO & GEO SpecialistImproves organic search engine rankings and AI answer engine visibility (ChatGPT, Google AI Overviews).Google Search Console, SEMrush, Ahrefs, GA4Content MarketingCreates strategic blog posts, landing pages, scripts, and multi-channel content strategies.WordPress, Hubspot, SurferSEO, AI toolsSocial Media & CommunityDrives engagement, manages creator partnerships, and produces short-form video (Reels, Shorts).Hootsuite, Buffer, Meta Suite, CanvaMarketing AnalyticsTracks funnel performance, traffic data, user behavior, and multi-touch attribution.Google Analytics 4, Looker Studio, SQL, Power BI