Role Overview:
We’re looking for an enthusiastic Digital Marketing Associate to support our online marketing efforts. This is a hands-on role where you will work across various channels including SEO (on-page & off-page), Google Ads, Facebook Ads, and multiple social media platforms including Pinterest, Instagram, and YouTube.
Key Responsibilities:
SEO (Search Engine Optimization):
o Perform keyword research and assist in content optimization (on-page SEO)
o Support off-page SEO efforts including link-building and outreach
o Monitor search rankings and performance using SEO tools
Performance Marketing:
o Assist in managing and optimizing Google Ads and Meta (Facebook/Instagram) campaigns
o Track performance metrics (CTR, CPC, ROI) and suggest improvements
Social Media Management:
o Create and schedule content for platforms like Instagram, Pinterest, and YouTube
o Help grow community engagement and follower base
o Track analytics and report on social media performance
Reporting:
o Use tools like Google Analytics, Google Search Console, and Meta Ads Manager to generate weekly reports
o Analyze traffic sources and campaign impact
What We’re Looking For:
1-2 years of experience in digital marketing
Bachelor’s degree in Marketing, Communications, or any related field
Strong interest in digital marketing and online growth strategies
Basic understanding of SEO, Google Ads, Facebook Ads is a plus
Eagerness to learn and work in a fast-paced team environment