Digital Marketing Executive

20,000 - 25,000 /month

Unilife Abroad Career Solutions

Gandhipuram, Coimbatore

1 - 4 years Experience in Digital Marketing

4 Openings

Full Time

Skills Required

SEO

Google Analytics

Google AdWords

Digital Campaigns

Social Media

Job Highlights

Graduate and above

Females Only

6 days working | Day Shift

PAN Card, Aadhar Card, Bank Account

Job Description

Job Title: Digital Marketing & Lead Generation Executive (Abroad Studies)

Job Summary

The Digital Marketing & Lead Generation Executive is responsible for promoting overseas education programs and generating qualified student leads for study abroad services. The role focuses on digital campaigns, student engagement, and conversion strategies across multiple online platforms to support international education counseling and admissions goals.

Key Responsibilities

· Plan and execute digital marketing campaigns for study abroad programs (USA, UK, Canada, Australia, Europe, etc.)

· Generate and manage student leads through paid ads, social media, and organic digital channels

· Optimize lead funnels from inquiry to counseling and application stages

· Manage Google Ads, Meta (Facebook/Instagram), and LinkedIn campaigns for student recruitment

· Create and optimize landing pages, lead forms, and admission-focused funnels

· Track, analyze, and report campaign performance (CPL, CAC, conversions)

· Coordinate with counseling and admissions teams to improve lead quality and follow-ups

· Run email, WhatsApp, and CRM-based lead nurturing campaigns

· Conduct keyword research and competitor analysis in the overseas education sector

· Promote webinars, education fairs, university partnerships, and student events digitally

· Stay updated with international education trends, intake cycles, and platform policies

Skills & Competencies

· Strong understanding of digital marketing and student lead generation strategies

· Experience with performance marketing for education or service-based industries

· Knowledge of SEO, SEM, social media marketing, and conversion optimization

· Familiarity with CRM systems and marketing automation tools

· Analytical mindset with ability to optimize campaigns based on data

· Strong communication and coordination skills

Malayalam known candidate is nore perference

Other Details

It is a Full Time Digital Marketing job for candidates with 1 - 4 years of experience.

More about this Digital Marketing Executive job

What skills and experience do you need for this Digital Marketing Executive job?
Ans : To apply for this Digital Marketing Executive job, candidates should have skills like SEO, Google Analytics, Google AdWords, Digital Campaigns, Social Media along with 1-4 years of experience.
How much can you earn in this position?
Ans : You can earn between ₹20,000-₹25,000 per month in this Digital Marketing Executive position.
What shift and timings does this job follow?
Ans : This Digital Marketing Executive job follows a Day shift.
Do you need to visit the office for this job?
Ans : Yes, candidates need to visit the office and work from the location in Gandhipuram, Coimbatore.
How many vacancies are there for this Digital Marketing Executive job?
Ans : There are 4 vacancies for this Digital Marketing Executive role.
Which candidates are eligible to apply?
Ans : Candidates with a Graduate and above qualification and 1-4 years of experience are eligible to apply for this Digital Marketing Executive role. Only female candidates are eligible.
What work will you do in this role?
Ans : As a Digital Marketing Executive, you will work on skills like SEO, Google Analytics, Google AdWords, Digital Campaigns, Social Media.
What is the job location for this position?
Ans : The job location for this Digital Marketing Executive position is Gandhipuram, Coimbatore.
Who is the right fit for this Digital Marketing Executive job?
Ans : A candidate having skills like SEO, Google Analytics, Google AdWords, Digital Campaigns, Social Media with 1-4 years of experience is the right fit for this Digital Marketing Executive job.
What makes this Digital Marketing Executive job a good opportunity?
Ans : This Digital Marketing Executive job is a good opportunity as it offers a salary between ₹20,000-₹25,000 per month. This is a Full Time job and has 4 openings.