Digital Marketing Executive

ob Description – Digital Marketing Specialist (Meta Ads Focus)

Role Overview

We are looking for a Digital Marketing Specialist with strong expertise in Meta Ads (Facebook & Instagram Ads) to plan, execute, and optimize paid campaigns. The ideal candidate should be data-driven, creative, and results-oriented, with a deep understanding of audience targeting, campaign structuring, and performance optimization.

Key Responsibilities

• Plan, execute, and manage paid campaigns on Meta platforms (Facebook, Instagram, Audience Network, Messenger).

• Define campaign objectives, targeting strategies, ad formats, and budget allocations.

• Conduct A/B testing on creatives, copy, and audiences to maximize ROI.

• Monitor, analyze, and report on campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).

• Optimize campaigns for conversions and cost-efficiency.

• Stay updated with Meta Ads Manager updates, algorithm changes, and best practices.

• Collaborate with the creative/content team to develop high-performing ad creatives.

• Manage pixel setup, event tracking, and conversion API integrations.

• Support overall digital marketing efforts (Google Ads, SEO, email, etc.) if required.

Requirements

• Proven experience in running and optimizing Meta Ads campaigns.

• Strong knowledge of Facebook Ads Manager, Business Manager, Events Manager & Analytics tools.

• Solid understanding of audience segmentation, lookalike audiences, and retargeting strategies.

• Familiarity with conversion tracking, pixels, and attribution models.

• Strong analytical skills with ability to interpret campaign data and translate into actionable insights.

• Hands-on experience with performance marketing, lead generation, and e-commerce campaigns.

• Knowledge of other digital channels (Google Ads, LinkedIn Ads, SEO) is a plus.

• Bachelor’s degree in Marketing, Business, or related field preferred.
  
  Contact - 9818709570
  Niharika
  Team HR

• It is a Full Time Digital Marketing job for candidates with 6 months - 4 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Diploma and above and above with 6 months - 4 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹18000 - ₹25000 per month that depends on your interview. It's a Full Time job in Delhi.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., Truly Digital.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 2 Digital Marketing Executive at Truly Digital
7. Who can apply for this job?
   Ans: Only Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.