Key Responsibilities:
Develop, implement, and manage digital marketing campaigns across multiple channels (SEO, SEM, social media, email, and display advertising).
Manage and optimize company website to ensure it effectively showcases steel products, engineering services, and technical expertise.
Conduct keyword research and SEO optimization to improve search engine rankings.
Plan and execute paid campaigns (Google Ads, LinkedIn Ads, industry portals) to generate B2B leads.
Create engaging content (blogs, case studies, product videos, infographics) tailored to the engineering and industrial audience.
Manage company social media presence (LinkedIn, YouTube, Twitter, etc.) to increase brand visibility and engagement.
Monitor digital marketing performance through analytics tools and prepare regular reports (traffic, leads, ROI).
Collaborate with the sales and business development team to align marketing efforts with sales goals.
Stay updated with industry trends, competitor strategies, and new digital marketing technologies.
Ensure brand consistency across all digital platforms.