Company Overview: Tirupati Transformer Pvt. Ltd is a dynamic and innovative company dedicated to Manufacturing Transformers , Servo Voltage stablizer, "delivering exceptional customer experiences". We are passionate about growth, and are looking for a talented Digital Marketing Specialist to join our growing team. We are seeking a highly motivated and results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This role requires a creative thinker with a data-driven approach to enhance brand visibility, drive traffic, and generate leads.
Key Responsibilities:
Strategy & Planning:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Contribute to the development of digital marketing strategies that align with business objectives.
Campaign Management:
Design, build, and maintain our social media presence.
Measure performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Content & Analytics:
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.