🎯 Role Overview
We are looking for a performance-driven SEO Executive to manage and scale organic traffic and revenue for our ecommerce platform dealing in medical equipment sales & rentals (hospital beds, CPAP/BiPAP, oxygen machines, wheelchairs, etc.).
The ideal candidate should have strong experience in ecommerce SEO, with a focus on product ranking, category optimization, and lead generation.
🔑 Key Responsibilities
🛒 Ecommerce SEO
Optimize product & category pages for higher rankings and conversions
Write & optimize SEO-friendly product descriptions (no duplicate content)
Implement internal linking strategy across categories and products
Handle filter URLs, canonical tags, and duplicate content issues
🔍 Keyword Research & Strategy
Perform keyword research for transactional & high-intent keywords
Identify opportunities like:
“oxygen concentrator on rent in Mumbai”
“CPAP machine price in India”
Analyze competitors and implement ranking strategies
⚙️ Technical SEO
Manage indexing, crawl errors, and site health using tools like
Google Search Console
Optimize website speed & Core Web Vitals
Implement schema markup (Product, FAQ, Review)
Fix broken links, redirects, and technical issues
📈 Content & Growth
Plan and execute SEO blog strategy for organic traffic
Create content around medical use-cases and product awareness
Improve conversion rate (CRO) through SEO insights
🔗 Off-Page SEO
Build high-quality backlinks from relevant websites
Manage local SEO (Google Business Profile optimization)
Increase brand visibility through SEO channels
🧠 Required Skills & Qualifications
1–3 years experience in SEO (preferably ecommerce)
Strong knowledge of on-page, off-page, and technical SEO
Hands-on experience with tools like:
Google Analytics
Ahrefs / SEMrush
Basic understanding of HTML, URLs, and website structure
Ability to write or guide SEO content
Data-driven mindset
⭐ Preferred (Good to Have)
Experience in healthcare / medical ecommerce
Knowledge of marketplace SEO (Amazon, Meesho)
Experience with AI SEO tools / automation
Understanding of local SEO for rentals