SEO Executive (Experienced) – Job Description
Company: The Health Store Pvt. Ltd.
Location: Mumbai (Work from Office)
Experience: 2–3 Years
Industry: Medical Equipment E-commerce
🚀 About Us
The Health Store is building one of India’s fastest-growing medical equipment e-commerce and marketplace platforms.
Our vision is to become the Amazon for medical devices in India, offering sales, rentals, and multi-brand listings.
🎯 Role Objective
Drive organic traffic and sales growth
Rank product and category pages on Google
Build a strong long-term SEO foundation
🔥 Key Responsibilities
🛒 E-commerce SEO
Optimize product pages (titles, meta descriptions, URLs)
Improve category and collection pages
Ensure SEO best practices across the website
🔍 Keyword Research
Identify high-intent keywords (e.g., “wheelchair on rent in Mumbai”, “CPAP machine price”)
Perform competitor keyword analysis
📝 Content Strategy
Plan and execute blog content
Create/manage SEO-friendly product and informational content
Coordinate with content writers/designers
🏗️ Technical SEO
Improve website speed (Core Web Vitals)
Fix crawl errors, broken links, indexing issues
Manage sitemap and Search Console
🔗 Off-Page SEO
Build high-quality backlinks
Directory submissions and outreach
Guest posting opportunities
📊 Analytics & Reporting
Use Google Analytics & Search Console
Track rankings, traffic, and conversions
Share weekly/monthly performance reports
🛍️ Marketplace SEO (Important)
Optimize listings for multiple brands
Handle bulk product SEO
Prevent duplicate content issues
🧠 Required Skills
Hands-on experience with Shopify SEO
Knowledge of SEO tools (Ahrefs / SEMrush / Ubersuggest)
Strong understanding of on-page & technical SEO
Basic HTML knowledge
Experience in e-commerce SEO (preferred)