Key Responsibilities
Content: Develop, schedule, and post engaging content (text, images, video).
Strategy: Create data-driven social media strategies aligned with business goals.
Engagement: Interact with followers, manage communities, and handle customer inquiries.
Analytics: Track metrics (KPIs), analyze data, and report on campaign performance.
Advertising: Plan and run paid campaigns (SEM, Google Ads, Meta Ads).
Trends: Stay updated on emerging platforms, trends, and algorithm changes.
Common Job Titles
Social Media Specialist / Executive / Coordinator
Social Media Manager
Digital Marketing Specialist (with social focus)
Social Media Strategist
Content Writer / Designer (Social Media focus)
Required Skills & Qualifications
Strong writing, communication, and design skills.
Proficiency with social media management tools & advertising platforms.
Understanding of SEO, SEM, and digital marketing principles.
Analytical skills for tracking and reporting.
A strong portfolio or demonstrated success is often key.