Digital Marketing Executive

# Job Description: Social Media Manager

Company: Tecnior

Job Title: Social Media Manager

Experience: 3+ Years

Job Type: Full-Time

Work Mode: On-site

Department: Digital Marketing

## About Tecnior

Tecnior is a technology and digital solutions company focused on helping businesses grow through technology, creative solutions, and digital marketing. We work on our own products as well as client projects, with a focus on building strong brands and delivering meaningful business results.

## Job Overview

We are looking for a creative, strategic, and result-oriented Social Media Manager with at least 3 years of experience in managing social media platforms, developing content strategies, and executing engaging campaigns.

The ideal candidate should be capable of independently planning and managing social media activities for Tecnior’s in-house brands and client accounts. This role requires a combination of creativity, strategic thinking, content planning, trend awareness, and performance analysis.

## Key Responsibilities

1. Social Media Strategy

- Develop and implement social media strategies aligned with business and marketing objectives.

- Plan strategies for brand awareness, audience engagement, lead generation, and growth.

- Identify target audiences and create platform-specific strategies.

2. Content Planning and Management

- Prepare and manage monthly social media content calendars.

- Develop creative concepts for posts, reels, stories, carousels, and campaigns.

- Write engaging captions, hooks, and calls to action.

- Ensure consistency in brand voice, messaging, and visual direction.

3. Platform Management

- Manage social media accounts across Instagram, Facebook, LinkedIn, and other relevant platforms.

- Schedule and publish content according to the content calendar.

- Monitor comments, messages, audience engagement, and brand mentions.

- Stay updated with platform changes, emerging trends, and content formats.

4. Creative Campaigns and Trend Research

- Develop fresh ideas for social media campaigns and brand promotions.

- Identify relevant trends and adapt them to the brand’s objectives.

- Collaborate with graphic designers, video editors, content writers, and marketing team members.

- Provide clear creative briefs and feedback for content production.

5. Analytics and Performance Reporting

- Track reach, impressions, engagement, follower growth, clicks, and other relevant KPIs.

- Analyse content performance and identify improvement opportunities.

- Prepare weekly and monthly social media performance reports.

- Use insights to improve content quality, strategy, and campaign effectiveness.

6. Client and Team Coordination

- Manage social media activities for multiple client accounts and in-house projects.

- Understand client requirements and translate them into actionable content plans.

- Coordinate with internal teams to ensure timely execution and delivery.

- Take ownership of deadlines, content quality, and assigned responsibilities.

## Required Skills and Qualifications

- Minimum 3 years of hands-on experience in social media management.

- Strong knowledge of social media strategy and content planning.

- Excellent creative thinking, copywriting, and communication skills.

- Understanding of social media analytics and performance metrics.

- Experience managing multiple brands or client accounts.

- Knowledge of tools such as Meta Business Suite, Canva, scheduling platforms, and social media analytics tools.

- Ability to manage priorities, meet deadlines, and work independently.

- A portfolio demonstrating previous campaigns, content, and results.

## Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Timely execution of the monthly content calendar.

- Content quality, creativity, and brand consistency.

- Improvement in audience engagement and reach.

- Follower growth and relevant traffic generation.

- Quality of reporting and strategic recommendations.

- Timely delivery of client work and internal projects.

- Contribution to business goals through social media activities.

Targets will be defined based on each brand’s current performance, objectives, and available resources.

## What We Expect

We need someone who can think beyond posting content. The candidate should understand why a piece of content is being created, who it is meant for, and what result it should achieve.

The right person will bring ideas proactively, take responsibility for execution, and continuously work towards improving social media performance.

## How to Apply

Interested candidates can share their updated resume and portfolio showcasing their social media work, content strategies, and campaign results.

Company: Tecnior

Position: Social Media Manager

Experience Required: 3+ Years

Work Mode: On-site

Apply via: [Add HR Email Address / Application Link]

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.