Digital Marketing Executive

Role Overview:

We're seeking a hands-on Performance Marketing Manager with proven expertise in Meta (Facebook/Instagram Ads) and Google Ads (Search, Display, Shopping, YouTube) to lead paid media strategy and execution for our luxury D2C clients. This role demands both analytical thinking and creative finesse.

Key Responsibilities:

Plan, execute, and optimize paid campaigns across Meta and Google platforms with a focus on customer acquisition, retention, and revenue growth.

Translate brand objectives into full-funnel media strategies tailored for luxury D2C audiences.

Manage budgets and bids daily to maximize ROAS, LTV, and CAC efficiency.

Build and monitor performance dashboards; deliver actionable insights from campaign analytics.

Conduct A/B testing of creatives, copy, audiences, and landing pages.

Collaborate with creative/content teams to guide ad messaging and visual direction.

Stay on top of platform updates, algorithm changes, and new ad formats to leverage early opportunities.

Work with Shopify, GA4, Meta Pixel, and conversion APIs for accurate tracking and attribution.

Requirements:

2–5 years of experience in performance marketing with a focus on Meta and Google Ads.

Prior experience working with premium or luxury D2C brands (fashion, beauty, lifestyle, etc.).

Strong command of campaign setup, optimization, and reporting tools.

Understanding of creative best practices for luxury advertising (minimalism, storytelling, aesthetic consistency).

Proficiency with GA4, Meta Events Manager, Google Tag Manager, UTM tracking, and attribution models.

Data-driven, organized, and growth-oriented mindset.

• It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 2 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹40000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., TAP SOLUTIONS.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 1 Digital Marketing Executive at TAP SOLUTIONS
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.