Digital Marketing Executive

• JOB DESCRIPTION
  
  Client Relationship Management: Establish and maintain strong, consultative relationships with key clients, understanding their business needs, and aligning paid search strategies to drive success.

• Strategic Campaign Management: Lead the development and execution of paid search strategies across platforms such as Google Ads, Bing Ads, and SA360, ensuring client objectives are met and ROI is maximized.

• Optimization and Performance Monitoring: Regularly analyze performance data, including keyword performance, click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS), to optimize campaigns for maximum efficiency and effectiveness.

• Bid Management: Utilize tools like SA360 and Google Ads to set, manage, and optimize bids for campaigns, ensuring alignment with client goals and budget parameters.

• Team Leadership & Mentorship: Lead and mentor a team of Account Managers and Analysts, providing guidance and training on campaign strategies, optimization techniques, and best practices in paid search marketing.

• Client Reporting & Insights: Provide in-depth analysis and actionable insights to clients through regular reporting, presentations, and strategic recommendations to improve performance and achieve key performance indicators (KPIs).

• Collaboration Across Teams: Work closely with internal teams such as content, design, and analytics to ensure ad creatives, landing pages, and tracking align with campaign objectives.

• A/B Testing & Experimentation: Design and manage A/B tests for ad copy, keywords, and landing pages, driving continuous optimization for campaign performance.

• Market Trends & Best Practices: Stay up-to-date on industry trends, algorithm changes, and emerging technologies within the paid search space to provide innovative solutions and maintain a competitive edge.

• Budget Oversight: Manage client budgets effectively, ensuring campaigns are executed within budget constraints while maximizing results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum of 5 years of hands-on experience in managing paid search campaigns, particularly on Google Ads, Bing Ads, and SA360.

• Proven experience in optimizing campaigns for various client goals (e.g., lead generation, e-commerce sales, brand awareness).

• Expertise in keyword research, bidding strategies, audience targeting, ad copywriting, and performance analysis.

• Strong analytical skills with proficiency in using Google Analytics, Google Ads, and other relevant tools to monitor, analyze, and report on campaign performance.

• Excellent communication skills with the ability to present and explain complex data and strategies to clients clearly.

• Demonstrated ability to manage and prioritize multiple accounts and projects simultaneously.

• Proven leadership skills and experience in mentoring or managing junior team members.

Preferred Skills:

• Google Ads and Bing Ads certifications.

• Familiarity with advanced paid search techniques, such as dynamic search ads (DSA), shopping ads, and remarketing.

• Knowledge of conversion rate optimization (CRO) principles and A/B testing methodologies.

• Experience with additional marketing platforms (e.g., Facebook Ads, LinkedIn Ads) or experience in multi-channel marketing strategies.

• Proficiency with bid management tools such as SA360, Kenshoo, or Marin Software.

• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 2 - 6+ years Experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹50000 per month that depends on your interview. It's a Full Time job in Hyderabad.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 5 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., Talent Drive.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 10 Digital Marketing Executive at Talent Drive
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Flexible Shift.