Digital Marketing Executive

Digital Marketing Executive – Roles & Responsibilities (Machine Manufacturing Company)

Job Title

Digital Marketing Executive

Roles & Responsibilities

• Develop and execute digital marketing strategies to promote industrial machinery and manufacturing solutions.

• Plan and manage SEO, SEM, Google Ads, and social media campaigns to increase brand visibility and generate qualified leads.

• Create and publish technical content, including blogs, case studies, product brochures, videos, and customer success stories.

• Manage the company's website, ensuring it is updated with product information, technical specifications, and optimized landing pages.

• Generate B2B leads through digital channels such as LinkedIn, Google Ads, email marketing, and industry portals.

• Monitor website traffic, user behavior, and campaign performance using Google Analytics and other marketing tools.

• Collaborate with the sales and engineering teams to create marketing materials that highlight product features, applications, and industry solutions.

• Manage social media platforms (LinkedIn, Facebook, YouTube, Instagram, etc.) to improve brand awareness and customer engagement.

• Execute email marketing campaigns for lead nurturing, product launches, and customer communication.

• Optimize website content and keywords to improve search engine rankings.

• Coordinate with designers and content writers to create marketing collateral and promotional materials.

• Support participation in trade shows, industrial exhibitions, webinars, and online events through digital promotion.

• Conduct competitor analysis and market research to identify industry trends and new marketing opportunities.

• Maintain the customer database and CRM for lead tracking and follow-up activities.

• Prepare monthly reports on campaign performance, lead generation, ROI, and digital marketing metrics.

• Ensure consistent brand messaging across all digital platforms.

Required Skills

• Knowledge of SEO, SEM, Google Ads, and social media marketing.

• Experience with Google Analytics, Google Search Console, and Meta Business Suite.

• Understanding of B2B and industrial marketing strategies.

• Familiarity with LinkedIn marketing and lead generation.

• Strong content writing and communication skills.

• Basic knowledge of WordPress or other CMS platforms.

• Experience with email marketing tools and CRM software.

• Analytical mindset with strong reporting and presentation skills.

• Creative thinking and problem-solving abilities.

• Ability to work collaboratively with sales, engineering, and product teams.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

• 1–5 years of experience in digital marketing, preferably in manufacturing, engineering, industrial products, or B2B marketing.

• Certifications in Google Ads, Google Analytics, SEO, or digital marketing are an added advantage.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.

• Website traffic growth.

• Search engine keyword rankings.

• Cost per lead (CPL).

• Return on Ad Spend (ROAS).

• Social media engagement and follower growth.

• Email campaign open and conversion rates.

• Website conversion rate.

• Marketing-qualified leads (MQLs) delivered to the sales team.

• Overall contribution to sales pipeline and revenue growth.

• It is a Full Time Digital Marketing job for candidates with 2 - 3 years of experience.