A Digital Marketing Executive develops and implements digital marketing strategies, manages online campaigns, and analyzes performance to increase brand awareness and generate leads. Key responsibilities include creating content for various platforms like social media and websites, optimizing SEO and PPC campaigns, managing email marketing, and collaborating with other teams like content and sales. Success in this role requires a combination of creative and technical skills, including knowledge of digital marketing tools and data analysis.
Key responsibilities
§ Create, execute, and manage marketing campaigns across various digital channels, such as social media, search engines, and email.
§ Develop and update engaging content for websites, social media, and other marketing materials to align with brand messaging.
§ Implement strategies to improve organic search rankings, including keyword research, content optimization, and website audits.
§ Optimize and manage PPC (pay-per-click) campaigns to maximize ROI and drive
traffic.
§ Track campaign performance using analytics tools, analyze data to identify trends, and provide data-driven recommendations.
§ Manage social media accounts, drive engagement, and build brand awareness on social platforms.
§ Create and execute email marketing campaigns, segment email lists, and monitor key metrics like open and click-through rates.
Work with other departments, such as design, content, and sales, to ensure cohesive and
effective marketing efforts.
· Experience in digital marketing, with a focus on SEO, PPC, and content creation.
· Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, and social media management tools.
· Strong understanding of digital marketing best practices and analytics.
· Excellent communication and writing skills.
· Ability to manage multiple projects and campaigns simultaneously.
· A bachelor's degree in Marketing, Communications, or a related field is often
required.