Digital Marketing Executive

Blue Ocean – Ivy League Admissions Strategy

Location: Vasundra Enclave / India Role Type: Full-time Experience: 1–3 years (Preferred: Meta Ads + Education/Coaching sector)

About Blue Ocean

Blue Ocean is an elite admissions consultancy led by Harvard & Ivy League alumni, helping high-potential students secure offers from the world’s top universities. With one of the highest acceptance rates in the industry and a signature, highly selective mentorship program, we are scaling rapidly and looking for performance-driven marketers to join our team.

Role Overview

We’re looking for a Digital Marketing Executive who can plan, execute, and optimize campaigns across Meta, Google, and other digital platforms. You will be responsible for generating high-quality leads, improving campaign performance, and building a strong content + creative ecosystem for the brand.

This role is ideal for someone who is data-driven, creative, and eager to work in a fast-moving education startup.

Key Responsibilities

1. Meta Ads Management

• Create, optimize, and scale Meta (Facebook/Instagram) campaigns

• Edit and manage frequency, retargeting, Audience Retention custom audiences, and Lookalike Audiences

• Build campaign structures

• Track lead form submissions using multiple tracking methods (pixel, conversions API, events manager, custom event setups)

2. Google Ads & Search Performance

• Manage Search, Display, and YouTube campaigns

• Edit attribution settings, optimize keywords, remove non-performing brand keywords

• Set up conversion tracking & maintain quality score

3. Creative & Content Coordination

• Work with designers to create high-converting creatives:

  • Emotional storytelling videos

  • Hooks & reels

  • College-wise creative sets

  • Admission-based success stories

• Maintain brand tone (non-salesy, aspirational, Harvard/Ivy-standard communication)

• Ensure all creatives are posted consistently on social platforms

4. Analytics & Reporting

• Daily tracking of CPL, CPR, ROAS, engagement & retention

• Weekly performance reports with insights & action plans

• Competitor research & industry trend analysis

Skills Required

• Strong experience with Meta Ads Manager

• Understanding of audience building, frequency control, attribution windows

• Knowledge of Google Ads, GA4, and conversion tracking

• Ability to write ad copy that feels natural, educational, and aspirational

• Comfortable working with creative briefs & storytelling

• Good command over English

• Analytical mindset with comfort in handling numbers

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be 12th Pass and above and above with 1 - 2 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹25000 per month that depends on your interview. It's a Full Time job in Delhi.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., Sohum Global Education (opc) Private Limited.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 1 Digital Marketing Executive at Sohum Global Education (opc) Private Limited
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.