Job Description: Junior Performance Marketer
Position: Performance Marketing Executive
Company: Smotect Azaadi
Location: Goregaon West, Mumbai (On-site only)
Working Hours: 11:00 AM – 8:00 PM
Work Days: 6 Days a Week
Salary Package: ₹3,00,000 – ₹4,00,000 per annum + Performance-Based Incentives.
Experience: 1–2 Years Preferred
Education: Relevant degree preferred, Google Ads / Digital Marketing certifications are a plus
About Smotect Azaadi
Smotect is a fast-growing D2C wellness brand focused on helping individuals quit smoking and tobacco through safe, nicotine-free herbal solutions. Backed by clinical research and Ayurvedic principles, Smotect has helped over 100,000 users and has been featured on Shark Tank India.
Role Overview
We are looking for a highly driven Junior Performance Marketer who wants to build a strong career in digital growth marketing. This is a hands-on execution + analytics role where you will work across Google Ads and Meta Ads, focusing on campaign execution, optimization, reporting, and scaling.
This is a full-time on-site role only - No Hybrid / No Work From Home.
Key Responsibilities
Campaign Execution
Set up and manage campaigns across Google Ads (Search, Performance Max, Display) and Meta Ads
Execute acquisition, retargeting, and upsell funnels
Maintain campaign hygiene: budgets, bidding, tracking, and account structure
Performance Tracking & Reporting
Monitor KPIs including CPA, ROAS, CTR, CVR, and AOV
Build daily/weekly performance reports with actionable insights
Analyze funnel leakage and identify areas for growth
Optimization & Testing
Run A/B tests on creatives, copy, audiences, and landing pages
Optimize campaign performance through data-backed experimentation
Scale winning campaigns efficiently
Search & Keyword Management
Conduct keyword research and search term optimization
Improve quality scores and intent targeting
Manage bids, match types, and keyword expansion
Cross-Functional Coordination
Collaborate with creative, content, and tech teams
Provide feedback on creatives and landing pages
Coordinate with agencies or external vendors when required
Candidate Requirements
Strong analytical mindset with comfort in numbers, Excel, and Google Sheets
Understanding of marketing funnels, KPIs, and paid media metrics
Hands-on experience with Google Ads; Meta Ads experience is a plus
High ownership, speed, and attention to detail
Strong problem-solving ability
Must own a personal laptop
Western Line Mumbai candidates preferred for easier daily commute
Nearby Mumbai candidates preferred
Preferred Experience
Performance Max campaign strategy
D2C / E-commerce / Quick-commerce experience
Prior Health & Wellness category exposure is a bonus
Amazon / Flipkart Ads knowledge is a plus
Compensation & Growth
Fixed Salary: ₹3–4 LPA
Additional Earnings:
Performance-Based Incentives
Commission-Based Earnings
Growth opportunities based on execution quality and campaign results
Why Join Smotect?
Work under experienced performance leaders
Hands-on exposure to large-scale ad spends
Opportunity to grow rapidly in D2C performance marketing
Fast-paced learning environment with real ownership