Roles and Responsibilities:
Plan and execute digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and YouTube.
Manage SEO and SEM activities to increase website visibility and traffic.
Develop engaging social media content and monitor engagement to enhance brand presence.
Handle paid ad campaigns (Google Ads, Meta Ads, etc.) and optimize ROI.
Create and send email marketing campaigns and newsletters.
Analyze campaign performance using tools like Google Analytics and prepare performance reports.
Collaborate with the design and content teams to create compelling creatives and copy.
Stay updated with the latest digital marketing trends, tools, and best practices.