A Digital Marketing Executive is a key role for developing , executing , and optimizing online marketing campaigns to increase brand awareness , drive website traffic , and generate leads . This hands - on position requires a blend of creative content creation and technical data analysis across digital channels .
Core Responsibilities :-
Campaign Management :- Plan , launch , and optimize digital advertising campaigns across platforms like Google Ads Youtube and Whatsapp
Search Engine Optimization ( SEO ) :- Conduct keyword research , on-page optimization , and monitor site health to improve organic search rankings
Social Media :- Manage the company's presence across channels ( Eg. Linkedin , Youtube & Whatsapp by curating content , scheduling posts , and engaging with the community
Email Marketing :- Design and distribute online newsletters , promotional emails , and automated campaigns
Analytics & Reporting :- Track key performance indicators ( KPIs) like traffic conversion rates , and click - through rates using tools like Google Analytics to evaluate ROI
Content Creation :- Collaborate with design and development teams to produce engaging digital assets , landing pages , and blog posts
Key Requirements & Skills :-
Experience :- 3-4 years of proven , hands - on experience in digital marketing or a related field
Technical Skills :- Familiarity with SEO tools , CRM software
Analytical Mindset :- Proficiency in Google Analytics and interpreting data to make informed campaign adjustments
Soft Skills :- Excellent written and verbal communication.
Job Location :- Goregaon East , Mumbai
Salary Offered :- 30000 - 40000 Pm