Digital Marketing Executive

Scope of Work – Marketing & Brand Communications Executive

Role Overview

The Marketing & Brand Communications Executive is responsible for coordinating SIHL's marketing activities, managing communication with the external marketing agency, ensuring timely execution of campaigns, and maintaining brand consistency across all marketing channels. The role also involves planning content requirements, supporting internal branding initiatives, and managing client communication.

Key Responsibilities

1. Marketing Coordination

· Coordinate with the external marketing agency for all marketing campaigns, creatives, videos, and promotional material.

· Share content requirements, campaign briefs, timelines, and approvals with the agency.

· Review deliverables for accuracy, brand consistency, and compliance before publishing.

· Ensure timely execution of all marketing activities and follow up on pending deliverables.

2. Social Media Coordination

· Plan and maintain the monthly social media calendar.

· Coordinate with internal departments to collect information for upcoming posts and campaigns.

· Share social media requirements with the agency and ensure timely scheduling and publishing.

· Manage Instagram Stories related to office activities, employee engagement, cultural events, festivals, achievements, and important company updates.

· Monitor social media platforms and coordinate required updates with the agency.

3. Marketing Communication

· Prepare content briefs and communication requirements for client campaigns.

· Draft marketing communication for client emailers, WhatsApp broadcasts, event invitations, research meet announcements, company announcements, and investor awareness initiatives.

· Ensure all communication aligns with SIHL's brand voice and regulatory guidelines.

4. Brand Management

· Ensure consistency in branding, messaging, and communication across all marketing material.

· Coordinate internal branding initiatives with relevant departments.

· Review agency deliverables to maintain SIHL's brand standards.

5. Campaign Coordination

· Coordinate execution of marketing campaigns for company events, seminars, webinars, research meets, investor awareness initiatives, and festive occasions.

· Track campaign timelines and ensure all marketing assets are delivered as scheduled.

· Liaise with internal teams and the agency to ensure smooth campaign execution.

6. Cross-functional Coordination

· Coordinate with Research, Sales, Operations, Compliance, HR, and Technology teams for marketing requirements.

· Collect necessary information from departments and communicate requirements to the agency.

· Support internal events and company-wide communication initiatives.

Regular Responsibilities

Marketing Coordination

· Agency communication and follow-ups

· Campaign planning and tracking

· Creative review and approvals

· Marketing timeline management

Social Media

· Monthly content calendar coordination

· Instagram Stories for office activities, cultural events, festivals, and employee engagement

· Social media publishing coordination

Client Communication

· Marketing emailers

· WhatsApp communication

· Event invitations

· Company announcements

· Investor awareness communication

Internal Communication

· Event promotions

· Employee engagement communication

· Internal branding support

Skills Required

· Strong written and verbal communication skills

· Excellent coordination and stakeholder management

· Project and timeline management

· Attention to detail and brand consistency

· Basic understanding of financial markets and investment products

· Familiarity with social media platforms and digital marketing workflows

· Proficiency in Microsoft Office tools

Key Objective

To ensure the seamless planning, coordination, and execution of SIHL's marketing and communication initiatives by effectively managing the external marketing agency, supporting internal stakeholders, and maintaining consistent brand communication across all channels.

• It is a Full Time Digital Marketing job for candidates with 6 months - 2 years of experience.