Plan, create, and manage digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), etc.
Perform on-page and off-page SEO activities.
Conduct keyword research.
Develop and manage social media strategies across platforms like Facebook, Instagram.
Create and schedule engaging posts, monitor engagement, and respond to community interactions.
Analysed performance metrics and suggest improvements.
Collaborate with designers, and video creators to produce engaging and SEO-friendly content ( infographics, videos, etc.).
Ensure all content aligns with brand identity and marketing objectives.
Create, execute, and analyze email marketing campaigns (promotions, newsletters, updates).
Manage audience segmentation and track campaign performance (open & click-through rates).
Use tools such as Google Analytics, Meta Insights, and HubSpot to measure and report on campaign effectiveness.
Prepare regular performance reports and suggest data-driven improvements.
Update and manage website content through CMS platforms (WordPress preferred).
Ensure mobile responsiveness, SEO best practices, and user-friendly design.