We are looking for an experienced Senior Google Ads & Meta Ads Specialist to join our Digital Marketing Team. The ideal candidate should have strong hands-on experience in performance marketing, conversion tracking, campaign optimization, lead generation, and e-commerce advertising.
Required Skills
Google Ads: Search, Display, YouTube, and Performance Max
Meta Ads: Facebook and Instagram advertising
Google Tag Manager (GTM) and Google Analytics 4 (GA4)
Conversion Tracking and Event Setup
Meta Pixel and Conversion API (CAPI)
Remarketing and Retargeting Campaigns
Landing Page Optimization
Lead Generation and E-commerce Campaign Management
Campaign Budgeting, Scaling, and Performance Analysis
CPL, CPA, ROAS, and ROI Optimization
Reporting and Analytics