Digital Marketing Executive

Role Summary FOR MARKETING CO- ORDINATOR

The Marketing Coordinator will support and drive the company's marketing and business development

initiatives within the manufacturing and engineering sector. The role involves coordinating marketing

campaigns, managing client communications, supporting sales teams, and building the company's brand

presence across digital and traditional channels. The ideal candidate will have a strong understanding of

B2B marketing in an industrial or technical environment.

Key Responsibilities

Brand & Content Management

• Develop and maintain marketing materials including brochures, product catalogues, technical

datasheets, and presentations

• Manage the company website content, social media pages (LinkedIn, Instagram), and digital

presence

• Coordinate with design agencies or in-house teams for creative collateral aligned with brand

guidelines

• Write and publish technical blog articles, press releases, and case studies

Lead Generation & Sales Support

• Identify and qualify leads through digital platforms, trade portals (IndiaMART, TradeIndia), and

industry networks

• Coordinate with sales teams to prepare proposals, quotations, and client presentations

• Maintain and update CRM records with lead details, follow-up status, and opportunity pipelines

• Support participation in tenders, empanelment applications, and vendor registrations

Events & Exhibitions

• Coordinate company participation in trade fairs, industry exhibitions, and seminars (e.g., IMTEX,

Quality Expos)

• Manage logistics for stall setup, promotional material dispatch, and team coordination for

events

• Capture post-event data including leads collected, meetings conducted, and follow-up actions

Market Research & Analysis

• Conduct market research to identify new industry segments, target customers, and competitive

landscape

• Track competitor activities, pricing trends, and new product launches in relevant sectors

• Prepare monthly marketing reports with metrics on lead generation, campaign performance,

and website analytics

Client Communication & PR

• Draft and send e-mailers, newsletters, and product launch communications to the client

database

• Manage customer testimonials, feedback collection, and case study documentation

• Coordinate with key accounts for joint marketing initiatives and referral programmes

Qualifications & Skills

Educational Qualifications

• Bachelor's degree in Engineering (Mechanical / Electrical / Electronics) with MBA in Marketing,

OR

• Bachelor's degree in Business Administration / Marketing with proven experience in

technical/industrial marketing

Experience

• 0 to 1 years of experience in B2B marketing, preferably in manufacturing, engineering,

metrology, or capital equipment sectors

• Prior experience with calibration laboratories, testing equipment, or instrumentation industries

is an added advantage

Technical Skills

• Proficiency in MS Office Suite (Word, Excel, PowerPoint)

• Hands-on experience with CRM tools (Zoho CRM, Salesforce, or equivalent)

• Familiarity with digital marketing tools: Google Analytics, Mailchimp, Canva, and LinkedIn

Campaign Manager

• Basic knowledge of SEO/SEM concepts and website content management (WordPress preferred)

Soft Skills

• Strong written and verbal communication skills in English and Tamil

• Ability to understand and communicate technical product features to non-technical clients

• Self-motivated with strong organisational and time management skills

• Creative thinking with attention to detail in content and campaign execution

• Willingness to travel for client visits, exhibitions, and customer meetings

Key Performance Indicators (KPIs)

• Number of qualified leads generated per month

• Conversion rate of leads to opportunities (funnel progression)

• Website traffic growth and social media engagement metrics

• On-time delivery of marketing collateral and campaign execution

• Client database growth and email open/click-through rates

• Post-exhibition lead quality and follow-up closure rate

Compensation & Benefits

• Competitive salary commensurate with experience

• Performance-linked incentive / variable pay

• Travel allowance for client visits and events

• Health insurance coverage

• Professional development and training opportunities

• It is a Full Time Digital Marketing job for candidates with 6 months - 1 years of experience.