We are looking for a dynamic and versatile Digital Marketing Executive who has hands-on experience in SEO, influencer collaborations, WhatsApp marketing. The ideal candidate should be creative, data-driven, and capable of executing multi-channel campaigns that drive engagement and conversions.
Perform keyword research, on-page and off-page optimization
Conduct site audits and improve technical SEO health
Monitor Google Search Console and Analytics for performance insights
Build quality backlinks and manage local SEO efforts
Identify and connect with relevant influencers across platforms (Instagram, YouTube, etc.)
Negotiate collaborations and track deliverables
Monitor campaign ROI and engagement metrics
Maintain influencer relationships and feedback loops
Create and manage WhatsApp broadcast campaigns
Segment customer lists and personalize communication
Track click-through rates and response patterns
Coordinate automation tools (e.g., WhatsApp API, chatbot integrations)
Design creatives for social media, WhatsApp, and web banners
Create infographics, reels thumbnails, story ads, etc.
Use tools like Canva, Photoshop, or Illustrator
Ensure brand consistency across all visual content
Proven experience in digital marketing (2ā4 years)
Strong understanding of SEO tools (Ahrefs, SEMrush, Google Tools)
Experience in working with influencers and campaign execution
Hands-on with WhatsApp marketing tools like WATI, Interakt, etc.
Basic graphic design skills (Canva/Photoshop)
Excellent communication and coordination skills
Ability to multitask and meet tight deadlines
Bachelorās degree in Marketing, Communication, or related field
Google certifications (SEO or Digital Ads) are a plus
Experience with eCommerce or D2C brands is a bonus