Digital Marketing Executive

A Social Media Digital Marketing specialist drives brand awareness and lead generation by planning, executing, and optimizing online campaigns across channels like SEO/SEM, across social platforms (Facebook, Instagram, Youtube, Google, etc.), email, and display advertising. Responsibilities include managing budgets, analyzing campaign performance (ROI/KPIs), increasing website traffic to optimize marketing strategies.

Key Responsibilities

• Strategy Development: Create, plan, and execute comprehensive social media strategies to achieve brand goals and increase digital presence.

• Content Creation: Produce, curate, and edit engaging, daily content, including text, images, and videos (Reels/Instagram) tailored to specific platforms.

• Channel Management: Maintain, monitor, and optimize all social media profiles to ensure consistent brand messaging.

• Campaign Management: Launch and manage paid social media advertising campaigns (e.g., Facebook Ads Manager) to boost engagement and ROI.

• Analytics & Reporting: Track key performance indicators (KPIs) such as engagement, reach, and conversion rates, providing regular reports with insights.

• Community Engagement: Respond to comments, messages, and inquiries in a timely manner to foster positive customer relationships.

• Trend Monitoring: Stay up-to-date with current digital marketing trends, tools, and social media platform updates to ensure competitiveness.

• Collaboration: Work with internal marketing, design, and sales teams to align campaigns and support broader digital initiatives (SEO/SEM). 

• It is a Full Time Digital Marketing job for candidates with 1 - 6+ years Experience.