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Digital Marketing Executive

salary 25,000 - 50,000 /month
company-logo
job companyRnj Consultancy Services (p) Limited
job location Lal Bazar, Kolkata
job experience2 - 5 years Experience in Digital Marketing
2 Openings
full_time Full Time

Job Highlights

qualification
Graduate and above
gender
All genders
jobShift
5 days working | Day Shift

Job Description

Job Title: Performance Marketer / Digital Marketer (Lead Generation Specialist)
Experience: Minimum 2 years
Employment Type: Full-time

Job Overview:

We are seeking a highly motivated and results-oriented Performance Marketer / Digital Marketer with hands-on experience in lead generation campaigns across Facebook, Instagram, LinkedIn, and Google Ads. You will play a key role in driving high-quality leads, optimizing ad spends, and scaling campaigns efficiently.

Key Responsibilities:

Plan, create, and manage paid campaigns on Facebook, Instagram, LinkedIn, and Google Ads.

Optimize campaigns for maximum ROI and cost-effective lead generation.

Create and test ad creatives, copy, and landing pages in collaboration with the creative team.

Track KPIs like CPL (Cost Per Lead), CTR (Click Through Rate), and Conversion Rates.

Analyze data and prepare weekly performance reports with actionable insights.

Manage retargeting and lookalike audiences for improved conversions.

Stay updated with platform algorithm changes and best practices.

Requirements:

Minimum 2 years of experience in performance marketing and paid lead generation.

Proven experience running successful campaigns on Facebook, Instagram, LinkedIn, and Google Ads.

Strong understanding of audience targeting, retargeting, and lookalike strategies.

Hands-on experience with Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.

Strong analytical and problem-solving skills.

Creative mindset to collaborate on ad copies and creatives.

Good to Have:

Experience in CRM tools & lead nurturing funnels.

Knowledge of SEO and organic growth strategies.

Experience in running video ad campaigns

Other Details

  • It is a Full Time Digital Marketing job for candidates with 2 - 5 years of experience.

More about this Digital Marketing Executive job

  1. What qualifications and experience are required for this Digital Marketing Executive position?
    Ans : Candidates should have a Graduate and above qualification with 2-5 years of experience.
  2. What is the salary and job type for this role?
    Ans : The salary for this Digital Marketing Executive job ranges between ₹25,000-₹50,000 per month. This is a Full Time job.
  3. What shift and timings does this job follow?
    Ans : This Digital Marketing Executive job follows a Day shift.
  4. Do you need to visit the office for this job?
    Ans : Yes, candidates need to visit the office and work from the location in Lal Bazar, Kolkata.
  5. How many vacancies are there for this Digital Marketing Executive job?
    Ans : There are 2 vacancies for this Digital Marketing Executive role.
  6. Is this job open for all genders?
    Ans : Yes, this Digital Marketing Executive job is open for both male and female candidates.
  7. What is the job location for this position?
    Ans : The job location for this Digital Marketing Executive position is Lal Bazar, Kolkata.
  8. What makes this Digital Marketing Executive job a good opportunity?
    Ans : This Digital Marketing Executive job is a good opportunity as it offers a salary between ₹25,000-₹50,000 per month. This is a Full Time job and has 2 openings.
Candidates can call HR for more info.
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Other Details

Incentives

No

No. Of Working Days

5

Skills Required

Performance Analysis, Campaign Performance Monitoring, KPI Tracking and Management, Digital Marketing Analytics

Shift

Day

Contract Job

No

Salary

₹ 25000 - ₹ 50000

Contact Person

Bitisha Roy

Interview Address

309,B.B.Ganguly Street,Kol-12, Lal Bazar, Kolkata
Posted 14 hours ago
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